#131: How Todd Grew a $1,200/mo Personal Finance Blog (on the Side) and Gets 20,000 Readers


About the Episode:

In today’s episode, we’re talking to Todd Kunsman, the side hustling marketer behind Invested Wallet, the personal finance blog he launched just over a year ago and has grown to $1,200/mo in revenue and 20,000 monthly readers – on the side of his day job managing the marketing at an employee advocacy startup.

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Originally from the small town of Bethlehem, Pennsylvania, Todd stayed local for school where he studied computer science and immediately jumped into a career characterized by remote jobs at the intersection of writing, marketing, and web development.

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Throughout the years, he’s navigated the ups and downs of becoming a responsible millennial when it comes to managing his finances, having learned a few lessons the hard way… and last year, he decided to launch Invested Wallet as a destination to publish all of his lessons learned – with a very approachable, no-nonsense writing style.

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In Today’s Episode, We Talk About:

02:33 Where Todd is originally from.

03:54 About his time in college.

05:10 About his job history.

06:00 When he started his music blog.

07:42 How running the blog led more opportunities for him.

08:18 How much he was making from the blog.

09:44 How he was doing freelance gigs while working on the blog.

11:47 When he started working on his personal finance blog.

12:57 Why he chose the personal finance niche.

25:41 The best investment he’s made in building his business.

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Connect with My Guest

Todd’s blog: Invested Wallet

Todd on LinkedIn and Twitter

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